The first advantage of a storage agreement for the customer, which probably comes to mind, is that it maintains predictable costs. It`s much easier to feel safe if you invest your marketing budget, if you can see exactly how much you`re going to spend and what services you`re going to receive in return during the conservation agreement. If you generally agree with the statements of the first category, then congratulations! You are ready to focus your marketing efforts and develop your business with an agency retainer! However, advanced advisors may prefer to be paid to ensure that their expertise and knowledge are continually made available. Unlike the model described above, paid retainers do not expect exchanges between hours and dollars. Rather, it`s about keeping you permanent when the customer`s confidence in the value of the services you provide is exceptional. This means that their faith in you is so strong that they would rather keep your accessibility than say goodbye. Remember that your marketing budget is an investment, which means you may not see an immediate return from your retainer. Of course, you want to pay attention to the reports you receive and pay attention to the red flags (significant drops, etc.), but you should also be sure to give time to the Agency`s strategy to find its base before deciding that it has failed. Forecast storage has been developed in terms of flexibility, i.e. if they have to subtract costs from one period to another or transfer the hours to the next period, you can do so without a problem. A cherry above that you can give to your clients shows you that you have experience in managing retainer projects and that you make sure that no workload conflicts are ongoing. The prognosis was designed to automate the process of managing the retention of supply to the invoice and reduce the time you or your project managers spend on manual tasks. Read the full overview of the retainers here, or find out how it now fits in for a free trial.
This is the biggest difference between a marketing retainer and a project. A retainer allocates resources to achieve your goals, while a project provides a provision you requested. The retainers are based on long-term relationships. By positioning your agency as a strategic partner for your client`s success, you will have the time and freedom to dig deeper, tackle more challenges, strategically test and develop stronger solutions to achieve your customers` goals. To lobby and ask your customers to purchase a monthly storage contract, productize Your retainer by explaining the services they find valuable each month. You can offer a monitoring service, a marketing campaign or anything you think your agency can provide to remind your customers why you are an asset to your business and why they should work with you every month.